What happened?
TCC Group’s CEO, Joe Norburn, is featured in the latest A-Team Insight article, which argues that as AI is now widely embedded across financial services, the industry’s focus is shifting from adoption to governance.
The article notes that governance approaches remain uneven, with many firms still relying on control frameworks designed for more deterministic systems, where decision paths could be more easily traced and explained.
Why does it matter?
As AI becomes more complex and embedded, tracing and explaining decisions becomes harder to achieve. Existing regulatory frameworks such as Consumer Duty, SM&CR and operational resilience remain central, but the emphasis is moving towards how firms apply them when decisions are less visible and outcomes are shaped by complex systems.
Regulators are increasing their engagement with the industry, with a growing focus on how firms evidence outcomes, manage risk and maintain accountability as AI scales, and the most difficult challenges tend to emerge after deployment, once AI is embedded in critical processes.
Supporting sources
Frequently asked questions
Who represented TCC Group in the A-Team Insight article?
TCC Group CEO Joe Norburn.
What shift does the article describe?
A shift in focus from AI adoption to AI governance, as AI becomes widely embedded across financial services.
Which regulatory frameworks remain central to AI governance?
Consumer Duty, SM&CR and operational resilience, though how firms apply them is becoming harder to evidence.
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- Compliance AI & RegTech
- Consumer Duty
- Regulatory Change & Transformation
- Suitability, Advice Quality & File Reviews
- BankingTCC helps retail banks, challenger banks, building societies and specialist banking providers strengthen governance, manage financial crime risk and demonstrate good customer outcomes. Our specialists support Consumer Duty, remediation, regulatory transformation, FCA intervention and compliance assurance programmes through advisory, managed services, specialist resourcing and technology-enabled compliance. With more than 25 years of experience supporting FCA-regulated firms, we help banks respond confidently to regulatory scrutiny while strengthening operational resilience and customer trust.
- General Insurance & ProtectionTCC helps insurers, brokers, MGAs and protection providers evidence fair value, strengthen customer outcomes and identify emerging customer harm. We assess product governance, claims performance, distribution oversight and vulnerability risks, helping firms create regulator-ready evidence, improve operational performance and demonstrate that products and services deliver value throughout the customer lifecycle.
- Lending & Consumer CreditTCC helps consumer credit firms evidence good outcomes, strengthen affordability and vulnerability frameworks, and manage complaints, remediation and regulatory risk. We support lenders with practical, regulator-ready compliance programmes that improve governance, customer treatment and operational resilience.
- Motor FinanceTCC helps motor finance lenders, brokers and providers assess redress exposure, prepare for large-scale customer reviews and strengthen complaints, affordability and Consumer Duty frameworks. We combine regulatory advisory, managed operations, specialist resource and technology-enabled assurance to deliver consistent customer outcomes, robust governance and regulator-ready evidence under heightened FCA scrutiny.
Reviewed by Joe Norburn, CEO – TCC Group