Pure protection in focus: FCA market study raises regulatory expectations for 2026

TCC Group CEO Joe Norburn discusses the FCA’s Pure Protection Market Study in Professional Adviser, and why its focus on fair value, commission and customer outcomes should not be underestimated.

What happened?

TCC Group’s CEO, Joe Norburn, featured in Professional Adviser to discuss how the FCA’s Pure Protection Market Study is set to reshape the regulatory landscape for the sector, with increasing scrutiny of fair value, commission structures and customer outcomes.

The article explores how distribution models, digital access and transparency are coming under closer review, alongside the challenges firms face in demonstrating good customer outcomes, particularly for vulnerable customers.

Why does it matter?

Joe Norburn’s central message is that the Market Study should not be underestimated: it has the potential to reshape how pure protection products are distributed and how firms are expected to evidence fair value and good customer outcomes going forward.

Supporting sources

  1. Pure protection in focus: FCA market study raises regulatory expectations for 2026

Frequently asked questions

Who is Joe Norburn?

Joe Norburn is CEO of TCC Group, which includes TCC, Momenta and Recordsure.

What did Joe Norburn discuss in Professional Adviser?

He discussed how the FCA’s Pure Protection Market Study is set to reshape the regulatory landscape, with increasing scrutiny of fair value, commission structures and customer outcomes.

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